Carrie Lysenko is Director of Application Services at Pelmorex Media, the company behind The Weather Network. Her no-frills session about how to establish a mobile presence was a DX3 highlight. That shouldn’t come as a surprise, since her team is behind the hugely successful app, Weather Eye HD.
Before her talk Lysenko joined us at the Sparksheet booth to share The Weather Network’s approach to developing, designing and marketing quality apps. As she explains, it involves a potent mix of technical know-how, customer service and cross-platform design.
