Melody Adhami is the co-founder and COO of Plastic Mobile, a full service mobile agency that creates and markets apps for major brands like Unilever, Microsoft and Air Miles.
At DX3 Melody showcased Plastic’s award-winning Pizza Pizza app, which lets users order and pay for pizza from their phones, wherever they are.
After the talk, Melody dropped by the Sparksheet booth to tell us what made the app so successful. She also told us why there’s no substitute for custom apps, and why we should all pay attention to location-based marketing.
