Dx3 Digest

Measured Success: Video Q&A with comScore Canada President Brent Bernie

It may not be as sexy as other online realms, but metrics play a vital role in the digital world. We spoke with comScore Canada President Brent Bernie about the launch of validated Campaign Essentials and his impression of DX3.

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Video

Quality Matters: Video Q&A with Spafax Content Director Arjun Basu

Content marketing is hot. But Spafax has been creating custom media for brands like Air Canada for years. Spafax Content Director Arjun Basu tells us why, when it comes to content, quality is more important than platform.
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Retail

Make it a Bestseller: Video Q&A with Indigo’s Renee Racine-Kinnear

Indigo sets the bar for big-box customer service and has been translating that to the digital space since 2000. We spoke with Indigo’s Director of Online Customer Experience, Renee Racine-Kinnear, about why a good website can be the best way to…
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Video

Fresh Baked Apps: Video Q&A with Plastic Mobile’s Melody Adhami

Last summer Plastic Mobile turned heads with its Pizza Pizza app and it’s all thanks to its custom design, says “Queen of Apps” Melody Adhami, Plastic’s co-founder and COO.
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Video

What’s the Big Deal?: Video Q&A with Group Buying Canada’s Albert Bitton

If you follow Canada’s Daily Deal industry then you’ve probably frequented Albert Bitton’s go-to website, Group Buying Canada. We spoke to him during DX3 about the perceived backlash against group…
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Video

Video Q&A: The Weather Network’s Carrie Lysenko

The Weather Network's WeatherEye is the highest-ranked weather application in Canada across platforms. Carrie Lysenko, Director of Application Services, tells the story behind its success.
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Video

The Digital Debaters: Video Q&A With Steve Patterson and Dave Hemstad

Comedians Steve Patterson and Dave Hemstad dropped by the Sparksheet booth on Day One of DX3 to discuss why digital media matters for funny people too.
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Roundup

Dx3 Canada 2012 Roundup

The inaugural Dx3 event went off without a hitch last week, bringing together almost 3,500 marketers, advertisers and retailers for two days of networking, exhibiting and learning. Read all about it here.
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Marketing

Marketing Digital: Q&A with CMA’s Rob Tallis

The Canadian Marketing Association represents the interests of Canada’s marketing community. We spoke with Rob Tallis, CMA’s VP of Marketing and Events, about the ongoing digital revolution and what CMA is doing to keep up.
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Retail

Branding Canada: Q&A with Roots’ James Connell

How do you translate a rustic Canadian brand to the slick digital space? James Connell, VP of e-commerce and marketing at Roots, explains that it all comes down to treating customers like people.
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Advertising

Getting Digital Content Right: Q&A with OgilvyOne’s Matt Hassell

Social media may not be so new anymore, but marketers are still working out the kinks. Matt Hassell, Chief Creative Officer of OgilvyOne in Toronto, explains why when it…
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Media

Canada’s Tech Resource: Q&A with Techvibes’ Rob Lewis

Vancouver-based Techvibes is Canada’s leading technology news site. We spoke to editor-in-chief Rob Lewis about his favourite Canadian startups and why Canada will never have its own Silicon Valley.
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Retail

Eh-commerce: How Canadian Brands are Selling Online

In a global pond dominated by Amazon, Canadian retail brands like Indigo, Lululemon and Roots are breaking new ground with interactive websites that don’t just sell merchandise – they’re redefining the online retail experience.
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Publishing

Shining a Light on e-Reading: Q&A with Wattpad’s Nina Lassam

Wattpad is a venture-backed online writing community that lets users upload their stories to share with the world. We spoke with Nina Lassam, the brand’s Content Partnership Manager, about the online publishing…
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Branding

Trending Globally: Q&A with Trend Hunter’s Marcus Daniels

Trend Hunter is the world’s most popular online trend community. It also happens to be Canadian. We spoke to COO Marcus Daniels to find out how Canadian digital brands are cashing in on cool.
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Marketing

Behind the Magic: Q&A with FreshBooks’ Saul Colt

When you think cool, chances are online invoicing doesn’t come to mind. So how did FreshBooks become one of Canada’s hippest online brands? We speak to FreshBooks’ word-of-mouth wiz Saul Colt about why marketing is an art first, science second.…
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Think Piece

Engaging Canada’s Ethnic Communities Online

Canada is one of the most digitally engaged nations in the world, and it’s also one of the most diverse. So it’s time for Canadian digital marketers and retailers to reach out to Canada’s ethnic communities, argues UBC communications manager
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Retail

Changing Tide at the Bay: Q&A with Tanbir Grover

Hudson’s Bay Company is a veteran retailer but it’s a rookie in the e-commerce game. We spoke with HBC’s director of e-commerce, Tanbir Grover, about how the Bay is making waves in the digital space.
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Advertising

Advertising Quality: Q&A with Julia Casale from Casale Media

Casale Media's ad network reaches nearly 70 percent of the U.S. online audience, but it’s a true Canadian success story. We spoke to Julia Casale, the company’s CMO, about brand safety, measuring…
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Social Media

Offline Meets Online: Q&A with LinkedIn’s Nicole German

Nicole German has been head of marketing for Canada and Latin America at LinkedIn for just over a year, but that hasn’t stopped her from making an impact. We spoke to her about social media and the enduring power of face-to-face networking.
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Content

Branding Canadian: Q&A with Dx3 Content Curator Ron Tite

Ron Tite is Dx3 Canada’s Chief Content Curator. He’s also a comedian, consultant, and award-winning creative director. We spoke to him about why Canadian marketers, advertisers and retailers need a great big “kick in the ass.”
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